
Our Roots
Located in Kangayam - Tamil Nadu (India), SS Brand found its presence by Mr. S. Ponnusamy Gounder in the year 1966. With his tremendous effort & perseverance, the company truly saw its origin and was registered as SP & Co in 1970 and then the wonderful journey began. Later, the hands of Mr.P. Natarajan, the developer and the son of the founder, helped in moulding and improving the business success gradually.
Travelling through every hardship, SS Brand is now taken care of by Mr. N.Thiyagarajan Gounder, the present Managing Director with the partnership of Mrs.T.Geetha. They have the biggest hand in developing the unit to the level SS Brand is at now. He was the first person to implement the fully automated rice production process from loading paddy to packaging at SS Brand. As a result, it gave SS Brand a huge success and fame among the people of India.
SS brand believes in bringing the best quality rice by adhering to historic values, and tradition. Thus, we are maintaining the tradition of making rice with modern techniques like automatic rice packing, ensuring no animal and human touch from paddy to rice packing. Our major advantage is that our rice bags cannot be duplicated at any cost because of the use of front register window & Hologram packaging.
Rice lists under the staple food of India and only a few could try to match the nutritional value of Rice we bring to the table. We wanted to provide the best products of Rice whilst maintaining product quality and consistency. The refreshing fragrance of perfectly cooked pearls of rice brings an immense amount of satisfaction on one’s face. And we believe in delivering this beautiful experience since 1970. Still doing our duty with utmost dedication and love for our customers.

Our Vision
We made a promise to deliver products of high calibre, with purity in each grain and pearl of Rice and since then, for the past 50 years we have kept up to our word spreading the message of impeccable magnificence, constantly; whilst doing so by upgrading to the latest technologies as well. Our vision is to keep soaring and in turn, becoming unforgettable through our best efforts where cutting-edge technology meets excellent hygiene. With the use of the modern, up-to-date and high-tech Milltec machinery, we will always ensure the optimum usage of resources to provide the finest quality to our esteemed customers.
Our Mission
We are now known all over Southern India and one of the most renowned Manufacturers and Suppliers of a traditional variety of Rice from which a few include - Rajabogam Ponni Rice, Tamilnadu ponni Rice, & Idly rice. To reach this esteemed point of earning the valuable trust of our dear customers, we follow a guided manual to reach success. Our mission includes, but is not limited to -
- To grow our products through market research and integrity.
- To understand our responsibilities towards etching out the best product.
- To never compromise on the supreme quality of product being delivered.
- To adapt and re-learn our techniques with upcoming technologies and maintain 100% of secure hygiene.
- To always initiate good customer relationship.

Our Motto
To always remain the most trusted provider of the finest quality of grain, we know and we maintain our golden aspects of values.
The Right Quality to the Right Customers
Why Choose Us?

TRADITION
Our age old traditions are our most cherished aspects of life. Yet change is constant, inevitable and in retrospect, it is imperative.

HIGH-END MACHINERY
We ensure to be equipped with the high-end machinery to balance all temperatures and environmental conditions

STORAGE FACILITY
We provide a safe storage area for our Rice to keep our produce, free of any adulteration and preventing it from any infestation or harm.

AFFORDABLE PRICE
We believe that fact every one deserves the best quality rice and hence provide our rice varieties at an affordable rice to reach all range of customers