SS Brand Rice

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Biriyani Rice

Our Rajabhogam Premium Ponni Rice is a specially matured, long-grained variety that stands out for its superior quality. Because it is naturally aged, the grains achieve full starch compaction. When cooked, it elongates beautifully, remains completely non-sticky, features a lightweight texture, and is incredibly easy to digest, making it ideal for daily family meals.

Yes! Beyond our everyday Ponni boiled and raw rice, we are dedicated to preserving heritage grains. Our collection includes premium Seeragasamba Rice (perfect for authentic biriyani), nutritional Karuppu Kavuni (Black Rice), Idli Rice, and wholesome traditional millets like Barnyard Millet (Kuthiraivali).

To suit both quick testing and monthly family grocery planning, our rice is carefully packed and sealed fresh in multiple sizes: 5kg, 10kg, and 25kg bags.

Absolutely. SS Brand Rice goes through a multi-stage advanced sorting and cleaning process to ensure it is completely free from dust, stones, or impurities. You only need to give it a quick, gentle water rinse right before cooking.

For our matured Rajabhogam and Premium Ponni varieties, we recommend rinsing the rice thoroughly and soaking it for 20 to 30 minutes before cooking.

In a Pressure Cooker: Use a ratio of 1 cup of rice to 2 or 2.5 cups of water. Cook for 2 to 3 whistles, then lower the flame for 5 minutes before turning it off.
Note: Adjust slightly based on whether you prefer your rice firmer or softer.

Core Beliefs

What We Stand For

A legacy-driven rice brand built on quality, trust, and innovation — delivering excellence from paddy sourcing to final packaging.

Based In

Kangayam, TN

Founded

1966

Operations

Fully Automated Rice Processing

Legacy

58+ Years

Our Vision

To become India's most trusted rice brand, known for uncompromising quality, innovation, and sustainable growth.

Our Mission

To deliver consistently high-quality rice by combining traditional expertise with advanced technology, while supporting farmers, ensuring food safety, and building long-term customer trust.